In 2011, the percentage of companies that decided to outsource their social media marketing efforts declined by 2 percent, from 28 percent in 2010 to 30 percent in 2011. This percentage dip is significant because it both represents the notion that companies are largely outsourcing these services to compete and because they are increasingly outsourcing other similar needs like search engine optimization and email services. Therefore, the need for hosting has increased as well, with more companies starting to resell web design, resell seo and resell social media than in years past.
Only about 30 percent of the time do companies even respond to social media feedback on their sites, proving yet another reason hosting has grown so much. Through a host, a company could ignore its social media efforts or could sit on the sidelines as another company handled them. Through hosting, a company could keep plugging along as normal and could get another business to handle these services for a fee, thereby improving that company’s online marketing presence through organic means and not in your face advertising tactics.
Through hosting, a company’s every Internet marketing need could be handled through a host. And the host would have good stuff to offer company clients. Through this marketing need, search engine optimization would improve upon a company’s quality and visibility of content, while social media efforts would improve its ability to connect with its audience and website design would make its overall appearance brighter and more professional.
Through hosting, a commercial entity could pay one bill every month for a multitude of services. And the costs for these services would not be significant by any stretch, since SEO, social media and similar services generally have rates that are much lower than traditional advertising rates. So companies save money while enhancing their online visibility using tools that are completely legal and ethical.
Those using the web these days are smarter, with 90 percent of adults online using social media frequently, and so these solutions are having to become the standard and not the exception. Just under 80 percent of people who use search engines explore only the organic results and avoid the paid ones entirely, while 80 percent admit to never clicking on a paid advertisement. Therefore, online advertising in its former incarnation is proving less successful, and these new methods, which use hosting to offer plentiful services ranging from social media to SEO, are now the norm.