SEO reseller companies offer predominantly two types of white label SEO, there are white label SEO programs and then there are private label SEO programs. 
Typically, these programs both fall under a “white label SEO” header, but there are differences.
Often the two monikers are used interchangeably, but there are some key differences. Which SEO reseller program is right for your business model? Learning more about each type of program can help you make the best-informed decision.
First the Common Ground
White label SEO programs and private label SEO programs have quite a few things in common. 
For example, the concept is the same. White labeling in its basic form is one firm producing work for another. The producer allows the partner to brand the product as their own. 
This concept is true of both white label SEO programs and the private label SEO variety.
In both cases the plans are typically flexible and scalable to your business’s specific needs. With both options, you will receive great content if you are partnering with one of the top SEO reseller companies. Other similarities include improved workflow for your business, access to expertise, white-labeled SEO tools, and other benefits.
How They Differ
With white label SEO the content is more generic, and you have less input into the content. 
With Private label SEO programs, you have more control over the content. You can get more specific SEO with less work to make it your own.
Private label SEO is usually more preferred by agencies that have an established brand, and want to stay on brand. The private label is more customizable than the white label. 
The content is written specifically to fit your guidelines.
Private label plans are more expensive than other white label SEO options because of the custom nature of the plan. How do you know which model is right for you? Ultimately, your business should be the guide when it comes to choosing which SEO outsourcing programs you partner with.
Connect with a trusted SEO reseller company and weigh your options. 
There are plenty of reseller plans out there, finding the one that will fit your budget, your goals, and keep your clients happy will take a little leg work but it is well worth it.