If you plan on promoting a website to the masses, search engines are one of the best vehicles for enhancing the online visibility of almost any online shingle. However, there are specific rules and regulations for promoting websites via search engines, and straying from these rules can result in permanent damage to the reputations and online activities of all involved. With that said, the aforementioned rules governing online promotional activities via search engines are very fair and very clear cut for the most part. Essentially, almost any promotional tactics or activities you can think of that are perfectly honest and transparent are acceptable to search engines worldwide. These are known as white label or private label practices, and should be taken very seriously indeed. Always eschew fraud, spam, or deception of any kind, and you should have a good relationship with any search engines you encounter for a long time.
Once you know the basic laws of the land, you should know how to effectively promote your site via search engines within the white label or private label framework. First, make sure that you carefully choose the most relevant and useful keywords and phrases that describe your site, and saturate your web copy and the relevant portions of your source codes with these terms. This helps search engines to index your site easily, and to correlate your keywords and your URL together very strongly.
Next, search engines tend to quickly index and list the contents of popular social media sites, so be sure to set up accounts for your business on all of the most popular such social media venues of the day. Make sure that you list your own site on the popular search engines of the day as well, and your white label plans should begin to bear fruit very quickly!